Like. Love. Wear.
I help founders find their signature. Professionally and literally.
Dr. Tanya K. Ellis — fragrance enthusiast, CFO and COO of thirty-five years.
The work
Through my consulting practice I help founders discover both: the thing that makes their company theirs, and the scent that says the same. I use a proprietary method of discovery.
The three words
LikeWhat you are drawn to.
LoveWhat you commit to.
WearWhat you actually reach for.
Most collections stop at the first one. So do most of us.
The collection
A hundred bottles, several hundred samples, and four rules I mostly keep.
- Sample before you buy. I have broken this twice this year.
- A bottle earns its place by rotation, not by how much I admired it in the shop.
- Not worn in a year? Not mine. It is furniture.
- The shelf does not grow. Something leaves.
In rotation
- Blue Talisman Ex Nihilo
- Memo In Paris Cap Camorat>
- Amouage in Existence
Elsewhere
Thirty-five years in finance and operations. Three companies taken to sale. A doctorate from NYU in Leadership and Technology. I speak about scent and signature, and I am glad to be asked.
admin@thellwcom
Maywood NJ